Marketing attractiveness
SERVICES
How attractive is your target market? How is the rivalry among you and your competitors?
THE 5 FORCES MODEL
The 5 forces model is invented by prof. Porter from the Harvard Business School, we at Scaling International found it a very powerful tool to define the market attractiveness of an organization and your competitors, helping you to be ahead of your competitors and to shape you strategy in order to beat potential competitors.
Threat of New Entry
-cost advantages
-barriers to entry
-specialist knowledge
-time and cost of entry
-economies of scale
-customer loyalty
-quality differences
-number of competitors
-switching cost
-other differences
Buyer Power
-price sensitivity
-ability to substitute
-number of customers
-size of each order
-cost of changing
-differences of competitors
Supplier Power
-cost of changing
-number of suppliers
-size of suppliers
-your ability to substitute
-uniqueness of service
Threat of Substitution
-cost of change
-substitute performance
CURRENT SITUATION AND NEAR FUTURE
We can apply the model for the current situation but also for the near future, allowing you to make strategic decisions in-time. In addition, Scaling International analyses the barrier to enter and the barrier to exit, in order to understand the risks involved.
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